The goal of running for office, at the time (as this had been a rooted and absolutely declared goal long before), was to create a shield where our current legal system (in San Mateo County in California) was unwilling to allow for a citizen to act publicly in disputing false claims made publicly available by their own website.
The goal in running for President after a first run as Mayor of San Francisco was rather arbitrary. There was no importance to the idea of winning the election or really effecting it.
The goal of creating a party only came about in response to the overwhelming response by individuals at some scale to the ideas pondered in what could be called thousands of bull sessions.
For clarity’s sake.